Do Public Television Members Care About Corporate Underwriters?
You Bet They Do!
Public television members/viewers nationwide agreed with each statement below:
Companies that underwrite provide a public service (93%)
Companies that underwrite are industry leaders (82%)
Companies that underwrite are committed to quality and excellence (77%)
Companies that underwrite are noticed by viewers for being underwriters (74%) Companies that underwrite: viewers are inclined to purchase thosecompanies' products and services (51%)
DID YOU KNOW?
72% could name one or more companies that underwrite public television programs.
THE RESOUNDING CONCLUSION
Corporate support of public television is a valuable investment that pays dividends in heightened awareness, improved image, and perception of quality and loyalty.All data from Statistical Research, Inc. (SRI)